H.Yoon. Ideation with OTSM-based TRIZ for New Market Creation (2015)

Ideas for new market creation can be regarded as novel solutions to the problems of current customers or noncustomers. In the viewpoint of 3 postulates of OTSM, TRIZ application in ideation for new market creation can be more customized according to the objective laws and the particular situation through which certain markets should be considered in order to apply some thinking tools which are adapted in accordance with OTSM.

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ideation_with_otsm-based_triz_for_new_market_creation.pdf